How to Build Brand Awareness

Brand awareness is the extent to which potential customers recognize your products or services. This marketing metric plays a crucial role in influencing conversions. Consumers are more likely purchase a brand-named product than one that isn’t known which is why establishing a brand’s recognition can create an economic moat around your business and stop competitors from gaining market share.

The first step in establishing brand recognition is understanding your audience. Understanding your target audience’s needs emotions, fears and joys and preferences. Understanding their frustrations, fears and joys will help you determine how to enhance their lives. It helps you decide what marketing messages will resonate with your audience and entice them to pay attention.

Social media is an integral part of any digital marketing campaign. This can be done through organic posts on social media and paid ads like Facebook and Instagram ads. Make sure you create high-quality content that your followers will love to share.

Another way to boost brand recognition is through the use of search marketing, including SEO (search engine optimization) and PPC (pay-per-click advertising). You can boost your rank on search engines by putting your ads in front of those who are searching for the products or services that you provide.

To expand your reach and increase brand awareness, consider partnering with complementary brands that have the same intended audience. JBL which is a manufacturer of headphones that use audio technology recently joined forces with 100 Thieves an esports brand and gaming brand – to launch a line of headphones.

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